SEO & Content Marketing
The best digital content builds an engaged audience, then persuades them to convert into customers.
SEO
SEO (Search Engine Optimisation) is our way to show Google that your website provides the answers that people in your target audience are searching for, and that your content delivers those answers in the most high-quality way.
The internet is a competitive place – with 5.6 billion Google searches every day, that’s 5.6 billion opportunities to be ranked in the first position! Of course, we don’t want to appear top of the list for all of them, so I’ll identify which search terms are best to target, and put together a plan to get you there.
Some SEO techniques are of a lower quality, and are generally designed to ‘trick’ Google into ranking you higher. These kinds of tactics never have a happy ending, which is why I only practice quality SEO techniques which are tried and tested.
By optimising the content on your website, as well as getting you positive coverage via reviews and social shares, we can help you to be seen by the right people, searching for the right terms.
Content Marketing
There’s a reason why content is considered the king of digital marketing. Compelling content is more than pretty pictures – it’s creating an emotive response.
My broad marketing experience means that I can create content that works for your business, to get a clear response from your consumers.
I provide Google-friendly copywriting and content marketing services for all channels, including websites, blogs, brochures and email campaigns.
I’ll get to know your audience, your brand and your tone-of-voice (or create one, if needed), and deliver persuasive, engaging copy that forms a key part of your marketing activity.
Whether it’s creating content that gets you noticed by Google, or putting together some short and snappy sales copy to add to your product descriptions, I’ll do my research and write copy that moves people to act.
Ready to grow?
Let me know what you’d like to achieve, and I’ll suggest the most efficient and effective way to get there.